At the heart of every development by Emaar Misr is a key word: Community. We are not merely bringing in brick and mortar projects to Egypt; we continuously strive to usher in a new lifestyle – one that has people at its core. Central to our projects in Egypt is the meticulousness in our choice of location, as all our projects enjoy preferred locations around Egypt; inside and outside of Cairo. The Emaar Misr philosophy is about putting the interests of the community residents first and foremost – and that is exactly what we do.